Increased global coffee consumption has led to growth in the roasting industry, aided by a growing interest in specialty and a demand for specialty coffee roasters.
Coffee sold through McCafé outlets reportedly generates more than $4 billion in annual sales in the US alone.
In 2019, ten companies roasted 35% of the world’s coffee – how can smaller brands compete?
The EU’s Green Deal was initiated in 2019 as part of its goal to become ‘climate neutral’ by 2050.
Miami has a deeply ingrained coffee culture built on community and Cuban-style drinks – what some consider to be the antithesis of specialty coffee.
The first Juan Valdez Café launched in Bogotá in 2002 amid low coffee prices. Today, it operates in 14 markets around the world.
High arabica prices & soaring energy costs are testing roasters' abilities to pay farmers the premiums they have promised.
Tostao Café y Pan grew at breakneck speed, even overtaking Juan Valdez's coffee shops. Then, in 2020, it all came crashing down.
9 out of 10 coffee pickers in Colombia are Venezuelan, many of whom have crossed the border in recent years to escape domestic political and economic turmoil.
While 43% of US coffee consumers report drinking specialty coffee, it still remains a relatively small market compared to commodity coffees.
Exploring why specialty coffee's marketing efforts need to move beyond the narrative of impoverished farmers.
