Taco Bell, a brand synonymous with budget-friendly tacos and late-night cravings, is expanding into premium coffee. Its Live Más Café brings specialty drinks to the $5B coffee market, targeting younger, trend-focused consumers. Fast-food chains added 1,400 coffee outlets in 2023, with Taco Bell joining the race to compete with Starbucks and Dunkin’. Taco Bell is betting on affordable drinks to stand out in a crowded coffee space.