• PRF brings together coffee professionals and industry leaders from around the world
• This year’s event will be held in Medellín, Colombia between June 30 and July 1
• Registration is now open with three ticket tiers available

EARLY BIRD tickets for the world’s largest producer-focused coffee event are now available to buy online. Each year, Producer & Roaster Forum (PRF) brings together thousands of coffee professionals in one origin country to network, listen to talks, and join roundtable discussions.

After going online last year due to Covid-19, PRF will return for an in-person event between June 30 and July 1 at Plaza Mayor in Medellín, Colombia.

Tickets are divided into three tiers, including an international ticket, a local ticket exclusively for Colombians, and an Origin Trip Experience ticket.

The Origin Trip Experience offers roasters and coffee buyers the opportunity to spend four days on a coffee farm where they can take part in cuppings, learn about harvesting and processing, and build relationships with producers.

What is PRF?

Since launching in 2016, PRF has provided an essential platform for the coffee community, from traders and exporters to roasters and farmers.

The annual two-day event focuses on one origin country, with previous instalments held in El Salvador, Brazil, Guatemala, and Honduras.

This year, PRF celebrates its fifth instalment in Colombia’s tech heartland of Medellín. Surrounded by farms producing some of the world’s highest quality coffees, it forms the perfect backdrop for the event.

At the heart of PRF is a two-day forum. This will include an extensive programme of talks, educational workshops, cuppings, presentations from global industry leaders, and networking opportunities for both producers and roasters.

“PRF provides the opportunity for stakeholders across the industry to witness this transition first-hand,” says PRF’s event director, Julio Guevara. “It also allows the host country to close the gap between commercial and specialty coffee by learning more about global trends in the coffee industry.”

This year, more than 5,000 people from over 50 countries are expected to attend.

What does a ticket include?

Tickets for PRF are divided into three tiers:

Origin Trip Experience

For roasters, PRF Colombia 2022 will offer the unique PRF Origin Trip Experience.

By travelling to Colombia, roasters from around the world will be supported to build long-lasting friendships and business relationships with the farmers who produce their coffees.

As with previous years, the PRF Origin Trip Experience takes place over the three days before the in-person forum.

– Roasters will be placed in groups of 20 to stay with hosts on various coffee farms across different growing regions

– Roasters have the chance to meet farmers, as well as to visit wet and dry mils

– Roasters can take part in a series of activities on the farms, including harvesting and processing

– Roasters can take part in cupping sessions and roundtable discussions with producers

International

These tickets will grant international visitors access to the two-day forum, hosted at Plaza Mayor in the heart of Medellín, Colombia. Expected to host more than 5000 attendees, the forum will host an extensive programme that focuses on various aspects of the global coffee sector.

Over the course of two days, International Ticket holders will have the opportunity to listen to international presentations, learn about the industry from production to consumption, attend panels with experts, taste coffees from around the world, be part of the latest debates on innovation in the industry and much more.

Local

These tickets will grant local visitors access to the two-day forum, hosted at Plaza Mayor in the heart of Medellín, Colombia. Expected to host more than 5,000 attendees, the forum includes an extensive programme that focuses on various aspects of the global coffee sector. 

Over the course of two days, Local Ticket holders will have the opportunity to listen to international presentations, learn about the industry from production to consumption, attend panels with experts, taste coffees from around the world, be part of the latest debates on innovation in the industry and much more.

Early bird tickets are available until March 31. If you are interested in attending, speaking, or sponsoring the event, please email Julio Guevara at julio@perfectdailygrind.com