Coffee-flavoured Doritos? Brands are going all-out to impress Gen Z

In a surprising marketing pivot, PepsiCo's Doritos brand recently unveiled a limited batch of coffee-flavoured chips, sparking intrigue and generating buzz among consumers. This is part of a bold new marketing pivot, including the world’s first AI augmented snack. As F&B brands vie for a share of the retail space, they’re exploring bold and interactive marketing to capture new markets.